When it comes to marketing your online business and increasing your digital footprint and other than search engine marketing, there are other things that you can do. One of the best ways to improve your brand’s online exposure and generate sales is by using social media, and there are many platforms that you can use. Below are some of the best social media sites you can incorporate into your marketing plan to boost your business and bring in new sales.
Facebook is an excellent platform to use for many different reasons. It is suitable for sharing company information, events, giveaways, and highlighting new products and connecting with your users. Many people will go straight to Facebook when they have a question or problem with a product or service, and it allows you to deal with any issues that arise effectively. As well as having a free account, you can also consider Facebook Ads, which is a similar service to the Pay Per Click offered by Google and the other search engines. You can target your audience with laser precision, making the ads highly effective and seeing lots of conversions.
TikTok is a platform suitable for videos, and it is something the younger generations are really into, sharing all sorts of video content. You can increase your target audience by posting relevant and engaging videos online to improve your online exposure and generate more sales. You can also consider using this platform for paid adverts, but you may wish to use a social media agency, Malaysia has lots of options, to get the most out of your campaign and increase your conversions.
Instagram is another popular platform with younger people, and it is also an excellent place to post photos of your products. If your company provides a tangible product that you can take pictures of, this platform can help you get a lot of traction with your marketing campaign. You can also consider using the paid advertising service, but it is best to use a digital agency’s services to set this up for you unless you have experience. As with most paid media campaigns, if you do not know what you are doing, it can be an expensive learning curve showing little return on your investment if not done correctly.
If your company is supplying professional services to businesses or consumers, LinkedIn is an excellent platform. You can help increase your brand’s digital footprint and get it in front of the decision-makers that you want to notice your company and the services it provides. As with all the other social media networks, you can also opt for paid ads, which when the campaign is run correctly, it can be a lucrative investment.